Statistics

Indoor Recreation Attendance Statistics: U.S. Benchmarks and Local Examples

Reported weekly visits, dwell times, local visit counts, proposed-facility estimates, and recreation-center survey measures.

Contents

Indoor recreation attendance statistics: weekly visits at U.S. indoor recreation centers

Motionworks’ Placecast report provides a benchmark in the form of median visits per week across its U.S. Indoor Rec places. It presents results in 2 measurement versions, V2.2 and V2.3. In V2.2, the median was 1,856 weekly visits in 2022, 1,947 in 2023, 1,891 in 2024, and 1,980 in 2025. In V2.3, the figures were 1,480 in 2022, 1,467 in 2023, 1,405 in 2024, and 1,841 in 2025.

Measurement series2022 median weekly visits2023 median weekly visits2024 median weekly visits2025 median weekly visits
V2.21,8561,9471,8911,980
V2.31,4801,4671,4051,841

Across the listed years, each version has its own sequence. V2.2 reaches its highest listed value in 2025; V2.3 also has its highest listed value in 2025, following lower reported values in 2023 and 2024 than in 2022. Those are descriptions of the published series, not explanations of why the values differ. The report does not turn these medians into a national total or into counts of unique people.

Motionworks defines Indoor Rec as an indoor athletic-oriented entertainment facility, generally not marketed as a gym. That definition narrows what the benchmark represents. The figures should not be treated as measures of gym membership, general fitness participation, or every form of indoor public recreation. The most recent year shown is 2025, so these are historical reported values rather than current-year estimates. Source: Motionworks Placecast Indoor Rec Centers Report

Indoor recreation attendance statistics: dwell time at U.S. indoor recreation centers

The same report gives median dwell time in minutes for both measurement versions. V2.2 reports 57 minutes in each listed year from 2022 through 2025. V2.3 reports 63 minutes in 2022 and 64 minutes in each of 2023, 2024, and 2025.

Measurement series2022 median dwell time2023 median dwell time2024 median dwell time2025 median dwell time
V2.257 minutes57 minutes57 minutes57 minutes
V2.363 minutes64 minutes64 minutes64 minutes

A weekly visit median describes a count over a week; a dwell-time median describes duration in minutes. They are distinct measures of activity. Neither specifies how many different people attended, and neither should be used as a substitute for the other. The consistent reported values within each version can be stated directly, but the table does not identify a reason for that pattern.

The version labels matter here as they do for visits. V2.2 and V2.3 have different reported medians, and keeping each series intact avoids implying that the report publishes one combined benchmark. Both measures refer to Motionworks’ defined Indoor Rec places and should be read within that scope. Source: Motionworks Placecast Indoor Rec Centers Report

Indoor recreation attendance statistics: weekday and weekend estimates for a proposed Williamsburg complex

A feasibility presentation dated March 8, 2021, estimated unique daily visits for a proposed regional indoor sports complex in Williamsburg, Virginia. Its table separates projected weekday and weekend visits, and distinguishes visitors from within the defined market from those outside it.

Visitor geographyWeekday projected unique daily visitsWeekend projected unique daily visits
In-market287,10035,700
Out-of-market31,900202,300

The presentation defines the in-market area as the City of Williamsburg, James City County, and York County. Out-of-market visitors are from outside those locations. Its projected unique daily visits include athletes, officials, coaches, family, spectators, and others. These definitions are important: the figures describe a projected visitor mix for a proposed facility, not observed attendance at an operating complex.

The weekday and weekend estimates show different geographic patterns in the study: the in-market estimate is larger for weekdays, while the out-of-market estimate is larger for weekends. This describes the table’s estimates and does not establish what caused the differences or what attendance would later be. The presentation does not specify the projected operating year. Its March 8, 2021 date is the date of the presentation, not a date of measured attendance. Source: Updated Sports Tourism Facility Study for the City of Williamsburg, Virginia — City Council Presentation, p. 15

Indoor recreation attendance statistics: annual recreation-center attendance by visit type

Erie County’s Recreation Division Participation table reports 2024 visits in 4 categories: annual membership, monthly membership, punch pass, and drop-in. Monthly membership visits were the largest of the listed categories, at 112,651, followed by annual membership visits at 86,532. Punch pass visits numbered 34,666, and drop-in visits numbered 30,606.

Erie County Recreation Division visit type2024 visits
Annual membership visits86,532
Monthly membership visits112,651
Punch pass visits34,666
Drop-in visits30,606

These are local annual visit counts, organized by visit type. They do not represent distinct individuals: the table counts visits, and a person may make more than 1 visit. The figures are for Erie County’s Recreation Division in 2024, not a national estimate. Although the source table includes years 2019 through 2024, the figures here are the 2024 observations.

The Erie County series and Motionworks’ weekly medians use different periods and populations. One is a local division’s annual count by category; the other is a median weekly visit count across U.S. Indoor Rec places. Putting them side by side can illustrate the variety of attendance measures, but they cannot be directly compared as though they were the same type of benchmark. Source: Erie County Needs Assessment Report — Appendix A

Indoor recreation attendance statistics: attendance at recreation centers and fitness facilities

Additional public recreation measures include attendance at particular programs and facilities. Orlando’s FY2022–23 budget reports that attendance at the Recreation Division’s senior centers and senior programs reached 48,772. The same budget says the city’s 11 pools recorded over 29,000 visits in FY2022–23. “Over” is the reported figure: it indicates more than 29,000, not an exact total. These are counts for senior services and pools, respectively, and the pool count covers both indoor and outdoor recreation only to the extent specified by the source; the cited passage does not describe them as indoor-center visits.

Orlando measureReported FY2022–23 figure
Attendance at senior centers and senior programs48,772
Visits to 11 poolsOver 29,000

The 2024 NRPA Agency Performance Review supplies facility context rather than attendance counts. In Figure 5, 62% of responding agencies reported having recreation centers, including gyms. For all agencies, the reported median was 32,786 residents per recreation center. The figure also reports that 40% of responding agencies had senior centers.

NRPA Figure 5 measureReported value
Agencies with recreation centers, including gyms62%
Median residents per recreation center, all agencies32,786
Agencies with senior centers40%

The NRPA percentages describe facility prevalence among responding agencies, while the residents-per-facility figure is a median jurisdiction population measure. None of these NRPA values records visits. Orlando’s figures are attendance and visit measures, but they cover specific public recreation services. Keeping these categories distinct helps readers assess what each statistic can say: venue visit medians, dwell time, annual local counts, projected daily visits, program attendance, and facility coverage answer different questions. Sources: City of Orlando FY2023–2024 Budget Book — Families, Parks and Recreation; 2024 NRPA Agency Performance Review, Figure 5

Sources

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